GOA Member Benefits

The Georgia Optometric Association is committed to providing its optometrists with the resources they needs to operate a successful and thriving practice. We are working harder than ever to bring you more "members-only" benefits that provide you with access to important services which offer you valuable assistance and save you money. Journey with the GOA below to learn more about the types of benefits offered. 

For more information about how to take advantage of specific benefits please contact GOA Membership and Communications Associate Garrett Davis at [email protected] or 770-961-9866, ext. 2 

Healthy Eyes Advantage

Healthy Eyes Advantage, formerly know as Block Business Group, has been a preferred vendor of the GOA since 2012. By providing practice management and purchasing services for independent eye care professionals, HEA gives their members the best tools necessary to run a successful eye care practice. For more information you may contact Healthy Eyes Advantage at [email protected] or by calling 800.959.2020.

First Financial Merchant Services

First Financial has been the exclusive endorsed provider of merchant services for over a decade. We are proud of the service, technology, value and savings we have been providing to hundreds of GOA members over the years and look forward to the opportunity of helping those of you, who are not enrolled, improve the way you take card payments. Do as practices all over Georgia are doing: Call … Compare … Save! For more information contact Cam Higgins at 404-735-6555 or [email protected] or visit Cam at https://www.ffusa.com/agent_20180808/.

Georgia's Own Credit Union

All GOA members and their staff will now be eligible for free financial banking benefits from Georgia’s Own Credit Union. This includes free lunch and learn seminars, onsite enrollments, and many additional benefits through the Credit Union. For additional information on these benefits for you and your staff, please contact Zach Weidman at 404.242.8199 or [email protected]g.


Lunovus now offers GOA members featured product lines and Doc2Home delivery service. In addition to the standard profits you earn from every product sale you make to your patients, Lunovus will contribute $1.00 per monthly supply of any product purchased to the GOA. For more information on any of our offerings, please visit www.lunovusproducts.com/goa or call 205.341.9430 and speak to one of our Practice Advocates today.

FREE Coding Consultant

All GOA members are eligible to receive free coding help from expert Krystin Keller with Keller Consulting Connection, LLC. Email [email protected] with any coding issues!


GOA Benefits Center

GOA Healthcare Solutions

GOA Association Healthcare Solutions can be a great way for member practices to save. Our members qualify for a quote on a group medical plan for your practice.  For practices enrolling five or more employees, the GOA plan could deliver savings of up to 20 percent* compared to standard small group plans – featuring medical, dental, vision and other health care insurance options from Humana and other leading national insurance carriers. Program administrator Decisely can also help groups of 2-4 enrolled employees with small group quotes. Click here  to get started on your quote. Don’t miss this opportunity to save.

*Your savings may vary.

Berger & O'Neal / PointeNorth Insurance Group

Business Insurance Discounts and Professional Liability Discounts

Your membership in the GOA qualifies you for a valuable insurance benefit! You may now be eligible for a discount of up to 10% on your business insurance, including professional liability. Commercial Property & Liability; Professional Liability; Commercial Automobile; Commercial Umbrella; Workers Compensation; as well as Homeowners; Personal Automobile; Personal Umbrella are just some of the products offered. These tremendous savings are possible through a special insurance program endorsed by your GOA. To learn more, click GOA Insurance Program  or contact Angie Knowland at 770-858-7560 [email protected].

The GOA is your number one soldier fighting discriminatory policies against optometry. Visit our Third Party page under the For Members navigation bar for more information!

Practice Management

POS Professional Office Services, Inc. 

POS is a healthcare communication company that works with practices to improve their print and digital communications. POS offers a wide range of products and services. From printed products such as Georgia Rx pads and patient education materials to digital services statement processing and automated patient messaging (email, text and phone communication). POS offers all GOA members a special discount. Contact POS for a free, no obligation consultation on your current print and electronic communications. Phone: 800.331.4976 Email: [email protected] Web: www.poscorp.com.

Premium Discounts 

Georgia Aquarium

Visit the nation’s largest aquarium at reduced GOA member rates. Visit www.georgiaaquarium.org/goa to receive your 10% discount on tickets.

Six Flags 

Contact the GOA Membership and Communications Associate Garrett Davis at [email protected] for discounted daily, season and multi-park passes available exclusively to GOA members. Tickets will be mailed directly to you.