GOA Member Benefits

The Georgia Optometric Association is committed to providing its optometrists with the resources they needs to operate a successful and thriving practice. We are working harder than ever to bring you more "members-only" benefits that provide you with access to important services which offer you valuable assistance and save you money. Journey with the GOA below to learn more about the types of benefits offered. 

For more information about how to take advantage of specific benefits please contact Kim Hollis at Kim@goaeyes.com or 770-961-9866, ext. 2. 

Healthy Eyes Advantage

Healthy Eyes Advantage, formerly know as Block Business Group, has been a preferred vendor of the GOA since 2012. By providing practice management and purchasing services for independent eye care professionals, HEA gives their members the best tools necessary to run a successful eye care practice. For more information you may contact Healthy Eyes Advantage at memberservices@hea2020.com or by calling 800.959.2020.

First Financial Merchant Services

The Members’ Only merchant services program of the GOA will save your practice hundreds of dollars in fees. First Financial will save you money, improve your processing and at the same time “Give Back” a part of their fee to the foundations and political action efforts that elevate our profession, in your name. Do as practices all over Georgia are doing: Call … Compare … Save! For more information contact Cam Higgins at 404.735.6555 or cam.ffusa@att.net, or visit ffusa.com/agent/ch.html.

Georgia's Own Credit Union

All GOA members and their staff will now be eligible for free financial banking benefits from Georgia’s Own Credit Union. This includes free lunch and learn seminars, onsite enrollments, and many additional benefits through the Credit Union. For additional information on these benefits for you and your staff, please contact Zach Weidman at 404.242.8199 or zjweidman@georgiasown.org.

GOA's Contract Review Service

GOA members have access to an attorney for contract review at a nominal cost. The plan allows for up to 45 minutes of telephone or in-person legal consultation on contracts directly related to the practice of optometry". The GOA has subsidized the cost of the attorney’s fees so members will only be required to pay $50 per 45-minute consultation, resulting in more than a 75 percent discount. Contact Kim Hollis for more information at Kim@goaeyes.com

FREE Coding Consultant

All GOA members are eligible to receive free coding help from expert Krystin Keller with Keller Consulting Connection, LLC. Email askgoabc@gmail.com with any coding issues!


Lighthouse Benefit Resources

Preferred Vendor Insurance Discounts

The GOA launched its own marketplace through the Lighthouse Benefits Exchange. The online marketplace for benefits offers GOA members the ability to shop for high-quality plans from top insurance companies competing for your business;qualify for lower rates and out-of-pocket costs; and compare government-sponsored and private plans side by side. The buying power of a nationwide network gives you the best value.

Berger & O'Neal Insurance Group

Business Insurance Discounts

Your membership in the GOA qualifies you for a valuable insurance benefit! You may now be eligible for a discount of up to 10% on your business insurance, including professional liability. Commercial Property & Liability; Professional Liability; Commercial Automobile; Commercial Umbrella; Workers Compensation; as well as Homeowners; Personal Automobile; Personal Umbrella are just some of the products offered. These tremendous savings are possible through a special GOA savings program with Auto Owners Insurance Group, an A++ (Superior) by A.M. Best Company. To learn more, contact Michael Berger at Berger & O’Neal Insurance Group: 770.442.0770 or michael@bergeroneal.com.

GOA Third Party Committee

The GOA is your number one soldier fighting discriminatory policies against optometry. Visit our Third Party page under the For Members navigation bar for more information!

IT Services


EyeCarePro provides online marketing services, practice improvement strategies and web sites to more than 1,300 optometric practices in the US and Canada.Theirtop-rated websites are used by some of the most respected ODs in the country such as Dr. Neil Gailmard. EyeCarePro is partnering with the GOA to offer websites to its members. For questions or for more information contact Daniel Rostenne, Daniel@eyecarepro.net or 412.532.6542.

Practice Management

POS Professional Office Services, Inc. 

POS is a healthcare communication company that works with practices to improve their print and digital communications. POS offers a wide range of products and services. From printed products such as Georgia Rx pads and patient education materials to digital services statement processing and automated patient messaging (email, text and phone communication). POS offers all GOA members a special discount. Contact POS for a free, no obligation consultation on your current print and electronic communications. Phone: 800.331.4976 Email: info@poscorp.com Web: www.poscorp.com.

Premium Discounts

Car Rental Discounts

Discounted car rental rates are available to AOA members using services provided by National Car Rental, Alamo Rent A Car and Enterprise Rent-A-Car. For more information visit the AOA Practice Advancement page of www.AOA.org or use ID #5703894.

Georgia Aquarium

Visit the nation’s largest aquarium at reduced GOA member rates. Visit www.georgiaaquarium.org/goa to receive your 10% discount on tickets.page of www.AOA.org or use ID #5703894.

Six Flags 

Contact the GOA Membership Coordinator for discounted daily, season and multi-park passes available exclusively to GOA members. Tickets will be mailed directly to you.